A big part of the Nevada Treasurer’s job is managing a series of programs created by past Treasurers and the Nevada Legislature that are designed to help parents save money for their children’s college. Details on these programs are here:

This has become a matter of public policy based on research findings that children who know someone is saving money for them to go to college are many times more likely to actually go.

This appears to be based on social science research from the Washington University in St. Louis, described here.